Book listing for the Marketing and sales Theme

Inspire! – How to keep your customers when your competitors can’t

In today’s world of choice the customer is definitely king, but it is still possible to inspire your customers loyalty and make sure they stick with you. Jim Champy shows you how to increase ...

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Customers for Life

Its all about building solid relationships with customers by investing your time in building systems that reinforce long-term relationships.

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Mind Your Manners

I enjoyed it. It deals with different European business cultures and types of organisations. I have met specialists in the area who say he skims the surface, but I found it a very good and enjoyabl...

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The Patterson Principles of Selling

Very easy reading 32 Basic Principles for selling success. Readng creates the feeling of participation during an actual power-point presentation.

Quote from book: “If you walk in with ...

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My Life in Advertising and Scientific Advertising

Claude is acknowledged as one of the first leading exponents of advertising that works. Not the flash stuff that looks good, but advertising that brings results. Packed with valuable hints and tips...

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Crossing the Chasm

Both this book and “Inside the Tornado” are illuminating and I find that having read them originally from cover to cover, I now refer back to them quite often as needed. They are the mo...

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Inside the Tornado

Both this book and “Crossing the chasm” are illuminating and I find that having read them originally from cover to cover, I now refer back to them quite often as needed. They are the mo...

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