Inside the Tornado
Description
Inside the Tornado teaches a startling lesson. As markets change, the very skills that you?ve just perfected become your biggest liabilities, and if you can?t put them aside to acquire new ones you?re in for tough times.
Review
Both this book and “Crossing the chasm” are illuminating and I find that having read them originally from cover to cover, I now refer back to them quite often as needed. They are the most accurate and credible portrayals I have come across, of high-tech marketing strategies and how to progress from marketing and selling high-tech products to early adopters, to mainstream customers, without falling into “The Chasm”.
Recommendation provided by:
Mike Scase, Innotec Innovation, IPR & Technology Transfer in Microelectronics, Semiconductor IP, Systems-on-Chip, Embedded Systems, Software & EDA. http://www.innotec-uk.com/mike.htm
Book details
ISBN: 978-1900961585
Publisher: Capstone
Posted on: March 31, 2005
Theme list: Marketing and sales,
