My Life in Advertising and Scientific Advertising

Author: Claude C. Hopkins

Description

“Argue anything for your own advantage and people will resist to the limit. But seem unselfishly to consider your customers desires, and they will naturally flock to you.”

cover

Review

Claude is acknowledged as one of the first leading exponents of advertising that works. Not the flash stuff that looks good, but advertising that brings results. Packed with valuable hints and tips as well as the man’s story.

The advice is so wise and immutable that it immediately instills confidence.

Recommendation provided by:

Tony Lord, People First Solutions - Management consultancy www.peoplefirst.co.uk

Book details

ISBN: 978-0844231013

Publisher: McGraw-Hill Contemporary

Posted on: July 6, 2007
Theme list: Marketing and sales,

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