The Patterson Principles of Selling
Description
More than thirty proven sales strategies from John Patterson, the father of American salesmanship
“People don?t like to be sold, but they love to buy,” Jeffrey Gitomer likes to say. And he?s been saying it for years.
Review
Very easy reading 32 Basic Principles for selling success. Readng creates the feeling of participation during an actual power-point presentation.
Quote from book: “If you walk in with information about you, they consider you a salesman. If you walk in with ideas and answers, they consider you a resource.
Book details
ISBN: 978-0471662624
Publisher: John Wiley & Sons
Posted on: January 11, 2008
Theme list: Marketing and sales,
